BLOOM, POP IN AND PICK YOUR OWN!

What a BLOOMING lovely way to start the week! We popped in to the BLOOM pop up ‘pick your own’ bar last night in Covent Garden. The idea behind the pop up is to introduce people to the delights of strawberries in gin – great!! That was an introduction we were happy to make (a few times!).

BLOOM WITH STRAWBERRIES - SUMMER HEAVEN

BLOOM WITH STRAWBERRIES – SUMMER HEAVEN

BLOOM GIN PYO POP UP (PICK YOUR OWN)

BLOOM GIN PYO POP UP (PICK YOUR OWN)

Tapping into the current gin trend, seasonal fruity goodness of strawberries and the foraging phenomenon, this pop up gets people to find and pick their own juicy plump red berries of joy, then pass them over the to bar tenders to make their very own BLOOM Gin and Tonics.

JUICY, RIPE STRAWBERRIES, READY FOR A VERY PLEASANT DEATH

JUICY, RIPE STRAWBERRIES, READY FOR A VERY PLEASANT JOURNEY TO THE AFTER-LIFE!

WHERE'S THE GIN.....

WHERE’S THE GIN…..?

AS IF BY MAGIC!

……AS IF BY MAGIC!

We really enjoyed the floral, delicate flavours of BLOOM. We reckon this would go down a treat with strawberries and cream, picnics and afternoon teas.

Here is how to make one for yourself if you can’t make the pop up:

PICK YOUR OWN THEN MAKE YOUR OWN...

PICK YOUR OWN, THEN MAKE YOUR OWN…

BLOOM is best served with one of Britain’s finest fruits, the strawberry. The floral notes of the chamomile, subtle candied notes of the honeysuckle and light citrus notes of the pomelo are perfectly complemented by the sweetness of the fresh strawberries. Simply add tonic for a twist on this classic Gin & Tonic serve.

Ingredients: 50ml BLOOM London Dry Gin 200ml Fentimans Tonic water 3 British strawberries

Method

  1. Quarter the 3 strawberries
  2. Place strawberries at the bottom of a tall glass
  3. Add ice
  4. Pour BLOOM London Dry Gin over the ice
  5. Top with Fentimans Tonic water

Or ramble down to the pop up to get one made for you. Enjoy a delicate dose of ‘English Country Garden’in the heart of Covent Garden. BLOOM PYO POP UP, 19 Earlham Street.London, WC2H 9LL.  11th till the 13th of June 2013 (2-7pm on the 11th & 12th,  12-8pm on the 13th)

The very knowledgeable and charming bar staff also informed us that for parties and entertaining we (you) might like to try soaking the strawberries in BLOOM Gin overnight, before serving them with another measure of gin, apparently Fentimans tonic goes the best with the botanicals in BLOOM.

BLOOM London Dry Gin is stocked in Booths, Waitrose, selected Tesco stores, Harvey Nichols and specialist online retailers from £28.99; BLOOM is available at high-­‐end bars and restaurants nationwide.

A VERY PRETTY LITTLE GIN FOR SUMMER PARTIES AND ENTERTAINING

A VERY PRETTY LITTLE GIN FOR SUMMER PARTIES AND ENTERTAINING

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