RKM Communications asked if we could produce a press event for one of their clients, launching ‘ iLoveDesigner.com’, which is an ‘East meets West’ luxury accessories site.
WE LOVE A LAUNCH….
EVENT: Press event to (re) launch the iLoveDesigner.com site
LOCATION: House of St Barnabas, Soho
DATE: 17th July 2013
BRIEF: Find a suitable venue taking into consideration the communication and reason for the event. Source and book the catering and bar. Style and dress the space. Source suitable props and display items. Execute and produce a professional yet fun event with a clear identity and fashion forward feel. Manage the coordination and execution of the event.
GUESTS: 100 guests including press, trade, competition winners and celebrities
WHAT WE DID
We feel that the venue is key, especially as it can account for a large percentage of a client’s event budget. It is key the right location is sourced and booked, to further cement the message of the event. iLoveDesigner.comis brand that has a wide appeal and with the well-travelled and exotic ‘East meets West’ concept, we felt the a central London, Soho location seemed like perfect fit, an oasis in the heart of the cool capital.
The House of St Barnabas has a great reputation, had suitable spaces for the activity and worked within the given budget.
We presented various catering options that worked with the ‘East meets West’ concept and the chosen supplier was the highly regarded Ottolenghi. The brand identity of Ottolenghi was the prefect marriage for iLoveDesigner.com, with its reputation for colour, luxury and travel.
We also produced a bar and found a suitable sponsor, in the form of Opihr, a spiced London gin. Again working well with the styling and communication of the event, with Ophir’s spices and botanicals sourced from the globe. The branding of the bottle and bar also tied into the colour and styling of the event.
We also served a selection of light floral drinks (it was one of the hottest days of the year).
Working closely with our florist and style team, we designed the room to create a subtle and elegant environment that let the items of jewelry do all the talking and steal the show. We chose a clear colour plate and worked across the two rooms to pull the spaces together, creating an exotic yet refined space.
Mindful of the budget we suggested the use of white trestles tables to create blank canvas where the jewellery could shine. We also sourced various suitable and sophisticated props and stands.
We also used a handmade backboard in the center of one of the focal walls with social media handles and tags for the press and guests to engage in online activity.
We thoroughly enjoyed working on the launch event for iLoveDesigner.comand very much hope to work on future projects together.
CLIENT TESTIMONIAL: ‘I absolutely loved everything you did for the event; it was a pleasure to work with you and the team. The space looked beautiful, the food and drinks were delicious. Next time I have an event you will be the first person I call!’ Lottie – RKM Comms.
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